Ran across this somewhat brief article from Digital Book World that discusses the territorial rights that prohibits readers from buying ebooks from other countries. The article isn’t all that in depth but it briefly explains why territorial rights were established. Quite frankly, readers don’t care anything about why they are restricted or what territorial rights were intended to do, they just want to read the damn ebooks.
The sooner this gets resolved the better. Many times I recommend books to other readers and friends who reside in other countries and they can’t buy them. A lot of lost sales at every turn because of these damn geographical restrictions are in place. On it’s face it seems ridiculous and it’s very frustrating from a consumer viewpoint. That’s the only viewpoint I have and as a consumer, it should have some weight to make these publishers and authors think about making their ebooks available to everybody.
Speaking of other countries and their marketing strategies, take a look at the cover art of these three books from Laurell K. Hamilton’s very popular (when will this end?) Anita Blake series. Booksellers and marketers know what sells in their respective regions because clearly the covers look really, really weird to this American reader. I will say one thing in that they are very arresting to look at as I don’t know what exactly I am looking at or what made them conjure up these covers.