Insight Into Author James Patterson's Success via New York Times

James Patterson Inc (Magazine Preview)

This is a rather lengthy online article but very interesting! I’ve read only one James Patterson novel (and enjoyed it) but with so much to read, I’ve never really cared to read more. No worries though as he’s not hurting from my lack of funds: Check this out:

There are many different ways to catalog Patterson’s staggering success. Here are just a few: Since 2006, one out of every 17 novels bought in the United States was written by James Patterson. He is listed in the latest edition of “Guinness World Records,” published last fall, as the author with the most New York Times best sellers, 45, but that number is already out of date: he now has 51 — 35 of which went to No. 1.

James Patterson has a unique set-up with his publishers,

Patterson and his publisher, Little, Brown & Co., a division of the Hachette Book Group, have an unconventional relationship. In addition to his two editors, Patterson has three full-time Hachette employees (plus assistants) devoted exclusively to him: a so-called brand manager who shepherds Patterson’s adult books through the production process, a marketing director for his young-adult titles and a sales manager for all his books.

Yep, James Patterson is their golden boy so it’s really not a surprise. Read this article or bookmark it for later. Very interesting. Makes me wonder if other big name authors have a similar set-up with editors and such? Or if they’re intimately involved in the publication of their books like James Patterson? Because what he seems to be doing is working. But I find him too prolific myself and sometimes that can backfire. Obviously not with him though.

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About Keishon

Voracious reader of just about everything.
This entry was posted in Avid Musings, SidePosts and tagged , . Bookmark the permalink.

2 Responses to Insight Into Author James Patterson's Success via New York Times

  1. Phyl says:

    Isn’t he the one who has a commercial airing right now (I think I saw it on ESPN) where he threatens to kill off a beloved character if you don’t buy his book? He says it in a deadpan, serious way and I really had to laugh when I saw the commercial. Brilliant marketing. If this is what all those assistants are doing, they’re earning their money.

  2. Avid Reader says:

    Yep, one and the very same.

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